Tips for boosting your TCG marketplace in Europe

By Laurie - Expert in Acquisition, Communication and CRM

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Ready to take your marketplace to the next level in the TCG world?

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Discover the essential strategies for optimizing your growth and standing out in this competitive market!

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1. Understand your market and define your Buyer Persona

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The secret to a successful launch? A thorough understanding of your market and target audience!

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Identify :

-Your ideal audience: who are your future customers? What are their expectations?

-Their challenges: how can your solution outperform existing solutions?

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At Thunderwe consulted our potential customers directly to refine our buyer persona and gather valuable feedback. This approach enabled us to respond precisely to the expectations of playing card collectors and enthusiasts.

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👉 Market research and competitive intelligence: analyze your competitors to identify their strengths and weaknesses. Spot opportunities for differentiation, whether in untapped niches or service innovations.

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👉 SEO optimization: integrate relevant keywords into your content right from the start. Improve the readability and accessibility of your platform for search engines. Organic traffic is a crucial lever for attracting and retaining your users.

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2. Deploy a high-impact digital strategy

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Once the foundations have been laid, focus on an effective communication strategy:

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Paid advertising

Targeted advertising campaigns, such as Google Adsallow you to reach TCG enthusiasts directly and maximize the visibility of your marketplace.

Use precise criteria to capture the attention of your ideal audience.

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Social Networks

Social platforms are essential for :

- Share engaging content (events, anecdotes, tips)

- Exchange with your community of collectors

- Strengthen engagement with your brand

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👉 Build audience loyalty: turn your users into ambassadors through regular interaction and reward programs. CRM solutions such as Salesforce or HubSpotenable you to proactively manage customer relations and ensure an exceptional user experience.

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Choosing the right channels

Don't waste time on unsuitable platforms!

Analyze your potential customers' behavior to identify the most effective channels.

For example, TCG fans won't necessarily be active on Snapchat, but rather on specialized forums or on Instagram.

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3. Promoting sustainable, measured growth

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Hypergrowth can be tempting, but beware: premature expansion can be costly and risky.

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Consolidate your local presence

Before going international, make sure you have a solid base in your initial market.

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At Thunder, we first strengthened our position in France before targeting French-speaking European markets such as Belgium and Switzerland.

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Adapting strategy to local conditions

Each market has its own particularities: culture, consumer behavior, regulations.

Take the time to analyze these specifics and adapt your model accordingly.

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Organic growth

Focus on gradual, thoughtful growth to adjust your strategies over time.

This approach will enable you to ensure operational stability while strategically exploring new markets.

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Tip: Think of your expansion as a card game. Observe, adapt and bet progressively to maximize your chances of success.

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Conclusion

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To succeed in Europe's TCG market :

1.master your market through in-depth analysis and continuous competitive intelligence.

2:Communicate effectively using digital tools adapted to your audience.

3:Adopt measured growth to build a solid base before diversifying.

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At Thunder, these approaches have enabled us to become a benchmark in the European playing card market, and we look forward to continuing to innovate.

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And you, are you ready to make your marketplace shine in 2024? 🌟

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